OUR STORY
The DA Skincare Story
The DA Skincare story started with Dakota at 14 and a school project about bullying and confidence. That idea grew into an Australian skincare brand for teens and young adults, built around simple routines and a reminder that your skin does not decide your worth.
Good Skin. No Drama. Just DA.
THE START
Hi,
I’m Dakota 🤍
14
The age a school project became something more
Dakota
Founder of DA Skincare
I started DA Skincare at 14 as a school project about bullying and confidence. I wanted looking after your skin to feel like something you do for yourself, with a routine that makes sense in real life.
What began as an idea for an assignment quickly became something I genuinely believed in.
As I developed the project, skincare felt like the perfect way to bring its message to life—not as something that “fixes” people, but as a simple act of self-care that can help someone feel more confident.
I didn’t want the idea to end when the assignment did.
Before I knew it, my little school project had grown into a real skincare brand—and DA Skincare was officially born.
THE REASON
The DA Skincare story. A school project with other plans.
The AF family. Made for real teen life.
At the same time, I was navigating the very real world of teen skin: breakouts, sensitivity, dryness, hormones, and endless advice about what I should be using.
I tried products that promised to “fix” everything, but so many felt harsh, overwhelming, or made for adult skin—not teen skin.
Then I started talking to my friends and realised we were all dealing with the same thing.
We wanted to look after our skin, but we didn’t want products that stripped it, routines with 10 confusing steps, or advice that made us feel like our skin was a problem.
So I decided to create something different.
DA Skincare is made for real teen skin and real teen life—school, sport, stress, sweat, hormones, breakouts and everything in between.
More Than Just Good Skin
DA Skincare has always been about more than what you see in the mirror.
We’re not here to promise perfect skin—because perfect skin isn’t real, and you don’t need to be “fixed.”
We’re here to help you build a routine that feels simple, supportive and achievable.
The message behind my original school project is still at the heart of everything we do:
Your skin does not decide your worth.
You are already enough.
Skincare should be something you do because you care about yourself—not because you feel pressured to look perfect.
Our skincare approach. Less bathroom admin.
WHAT WE BELIEVE
Everyday care. Clear steps, fewer shelf debates.
DA Skincare was created to make skincare for teens feel simple, safe and approachable.
Our philosophy is built around three ideas:
01
Gentle First
Young skin needs support—not punishment. We choose gentle, non-stripping formulas over harsh products and aggressive routines.
02
Simple Wins
You shouldn’t need a science degree or a 10-step routine to care for your skin. We make each step easy to understand and easy to use.
03
Confidence Over Perfection
Skincare should help you feel cared for and confident—not judged, stressed or ashamed of having completely normal skin.
Because healthy-looking skin isn’t about doing everything.
It’s about finding what works for your skin and sticking with it.
Australian Skincare for Gen Z
DA Skincare is proudly:
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Australian-made
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Vegan and cruelty-free
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Made with plant-derived ingredients
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Created with teen and young adult skin in mind
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Designed for simple, easy-to-follow routines
Our lightweight, non-stripping formulas are made to support young skin through everyday life—from humid Aussie summers and sweaty sport sessions to school stress and hormonal changes.
Just gentle ingredients, clear routines and calm, consistent care.
ROOTED IN AUSTRALIA
No ingredient overload • No harsh skincare drama • No impossible standards.
LOOKING AHEAD
Our Vision
My goal for DA Skincare is to create an educational and empowering space where teens can learn about their skin without pressure, shame or unrealistic promises.
A place where parents can feel confident about what their teens are using—and teens can actually enjoy using it.
No gatekeeping.
No scare tactics.
No miracle claims.
No burning your face off in the name of a glow-up.
Just thoughtful products, honest education and skincare that supports real young skin.
COME GROW WITH US
What's next for DA? Watch this shelf.
From a school project at 14 to building a skincare brand I’m incredibly proud of, this journey has already become more than I ever expected.
But we’re only getting started.
Thank you for being here, supporting my journey and believing in what DA Skincare stands for.
Welcome to DA Skincare. 🤍
Good Skin. No Drama. Just DA.